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Oliver Buchannon
Sterling Voth

Six years experience producing ads for automotive brands. Founder of Voth Agency.

Same products, but different ads?

Aug 25, 2026

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2 min read

Same products, but different ads?

What motor oil teaches us about content marketing.

Sterling Voth
Sterling Voth
How we took BendPak to 41x ROAS in 30 days.

Jul 28, 2026

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2 min read

How we took BendPak to 41x ROAS in 30 days.

See the exact steps we took to make it happen.

Sterling Voth
Sterling Voth
Running that "15% Off" sale costs you a fortune.

Jul 21, 2026

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2 min read

Running that "15% Off" sale costs you a fortune.

How to get off the discount treadmill and back on track.

Sterling Voth
Sterling Voth
Ad platforms aren't vending machines (or are they?)

Jul 7, 2026

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2 min read

Ad platforms aren't vending machines (or are they?)

You can't just give meta money and make sales, but you can give them something else.

Sterling Voth
Sterling Voth
The AI trap that's eating your budget.

Jun 30, 2026

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3 min read

The AI trap that's eating your budget.

Learn the difference between AI enabled and AI dependent ad campaigns.

Sterling Voth
Sterling Voth
Your media buyer isn't the problem.

Jun 29, 2026

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3 min read

Your media buyer isn't the problem.

Why your automotive ad ROAS tanks when spend goes up.

Sterling Voth
Sterling Voth
The "expensive" ad is the one lowering your CAC.

Jun 23, 2026

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3 min read

The "expensive" ad is the one lowering your CAC.

Why cinematic automotive creative gets cheaper to run over time (and UGC doesn't).

Sterling Voth
Sterling Voth
The best car ad of the Big Game wasn't in the Big Game.

Jun 16, 2026

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3 min read

The best car ad of the Big Game wasn't in the Big Game.

Jeep walked away from the most expensive slot in advertising and beat everyone who bought one. Here's the part worth stealing.

Sterling Voth
Sterling Voth
Meta vs. Google - Where should I spend my budget?

Jun 9, 2026

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2 min read

Meta vs. Google - Where should I spend my budget?

The real difference between search and social for auto brands.

Sterling Voth
Sterling Voth

Voth Agency Pace Notes

Our read on what's coming in automotive advertising — and how to win.

© 2026 Voth Agency LLC.
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